Finland's leading event agency LIWLIG Finland has established a new subsidiary, Moodis, as part of its growth strategy and response to the growing market potential in the Finnish market. Moodis offers a new kind of service model for companies that are looking for increasingly agile and cost-effective ways to implement individual events with high quality. With the new subsidiary, LIWLIG strengthens its customer-centric focus, improving its ability to serve client companies of all sizes in a scalable manner.
A challenger to industry norms for an identified need
Moodis aims to be a new, open-minded and boldly innovative player in the events industry. The company focuses on developing new ways of operating and piloting tools that utilize the latest technology and artificial intelligence - with the customer experience at its core.
The new subsidiary will focus on small and medium-sized event investments by medium-sized and large companies in the field of corporate and employee events. Alongside larger events, there is a growing need for smaller, targeted and scalable event solutions. This segment as a whole represents a significant and growing market potential.
“Establishing Moodis is a strategic solution that will enable us to serve customers in a more targeted and purposeful manner, while developing our business together in the long term. So we are not competing, but supporting each other, enabling the emergence of new operating models for the benefit of our customers,” says Mikael Castren, Chairman of the Board of Moodis and CEO of LIWLIG Finland.
Synergy with an international parent company
MOODIS works in close cooperation with LIWLIG, but with its own brand and core team. The subsidiary's role is also to act as a testing and development platform, where the resulting solutions can be utilized more widely for the entire group in the future and contribute to the development of the event industry.
“The event industry has not seen any truly new innovations for a long time, and the digital development of the industry needs bolder openings. MOODIS enables an open-minded focus on renewing the industry's accustomed ways, with Liwlig's strong support in the background,” continues Timo Aalto, CEO of the LIWLIG Group.
The beginning of a new event agency
MOODIS started operations in early January, and the company's official launch will take place on Wednesday, February 25th, 2026. MOODIS lives strongly in the moment and looks boldly towards the future: technology, art and research inspires to develop new ways of influencing together with customers through events.
“Customer reception has been very positive. MOODIS combines an agile operating model, competitive pricing and experienced event industry experts with Liwlig's international brand, expertise and decades of know-how. This whole package brings concrete added value in event planning, implementation and scalability for our clients. We are excited about this together with our customers!”, says Marika Selander, CEO of Moodis.
Moodis’ core team consists of strong and diverse industry-leading expertise. Riitta Anttila represents a solid pioneer in customer experience and has been working in the event industry for over thirty years. Elina Leppälä brings strong concept design expertise from several different industries and in addition, she researches, studies and lectures on the experience economy. Marika Selander has worked in the event industry for about ten years in various customer relationship management and line management positions, which serves as a natural foundation for the role of CEO of MOODIS.
Moodis’ future goal is to grow in a controlled manner and together strengthen the competitiveness of the LIWLIG Group in a changing market with customer value first.
Further information: Marika Selander CEO, MOOD IS Oy 040 962 0022 marika.selander@moodis.fi www.moodis.fi
Mikael Castrén CEO, LIWLIG Finland 050 358 1818 mikael.castren@liwlig.fi www.liwlig.fi
