Event Planning is for Everyone
Each of us has done event planning, some more consciously than others. Only the scale and risks vary. One might organize a birthday party for their 10-year-old daughter, another—such as LIWLIG—might arrange celebrations for a client company turning 100 years. Tracking RSVPs may be necessary for as few as five or as many as five thousand guests. Whereas a casual organizer might arrange a bus and give out the door code, an event agency books hotels and organizes fireworks.
Regardless of the event size, the old saying about the ratio of inspiration to perspiration applies to event planning: creativity plays a part in creating a wow experience, but hard work, attention to detail, and solid routine are equally important.
A successful event is the sum of many things
In event planning, the event itself is often just one point on a timeline. The journey of an event participant must be planned from the first save the date invitation to the thank you message, and often even to registering for the next event.
A single event can become a valid reason to contact the same guest so many times that the relationship resembles a loyalty program or membership. Managing this valuable contact opportunity is part of event planning.
Everyone can do event planning from the heart, and for some of us, event planning is a profession. It has similarities to the profession of an airline captain: at the crucial moments actions are driven by deep experience, impeccable planning and everything is carefully simulated or rehearsed.
Event Planning at LIWLIG
At LIWLIG, our event planning covers everything from event objectives, success metrics, and creative design to customer experience, budget, schedule planning, and the planning of the actual event content and its production. We approach event planning with professionalism, comprehensively, and with passion.
When event planning is in the hands of professionals, every event visitor and client can focus on entertaining guests, networking, or simply enjoying the event atmosphere on the event day. We at LIWLIG take care of everything else.
LIWLIG specializes in designing events for many contingencies but also extinguishing both figurative and literal fires as needed. In events, as in life generally, surprises bring fun, and planning brings certainty.
LIWLIG has over ten years of experience in planning and executing both small and large events in Finland and abroad. Together with our extensive and reliable network, we have executed thousands of memorable events for businesses, consumers, decision-makers, children, youth, and many other target groups.
