The Tyttöjen taksi (Taxi for Girls) initiative addresses the concern of personal safety during nighttime journeys, with a focus on empowering women to feel secure while traveling alone.
- Finland
- Influencer & Media Events
The goal of Tyttöjen taksi (Taxi for Girls) was to draw attention to the issue of personal safety and offer a secure journey home, particularly for women. The challenge was to collaborate effectively and create a responsible event that would ensure safety and make a lasting impression.
Through a collaborative effort between Drama Queen, Neste K, Valopilkku, LIWLIG, Takana's security services, Royals' event staff, and Framme's production expertise, Tyttöjen taksi (Taxi for Girls) provided a safe transportation service. It demonstrated responsibility beyond environmental considerations and highlighted the importance of personal safety.
Tyttöjen taksi (Taxi for Girls) offered a secure ride to nearly 70 individuals traveling alone, creating awareness and positively impacting the community. The event emphasized the significance of the cause, both through media attention and the achievement of the set goals in terms of the number of rides provided.
Result/Impact
- Delivered safe rides to nearly 70 individuals traveling alone - Raised awareness and sparked conversations among city-dwellers - Promoted the importance of personal safety through successful execution
Project team: Project leader: Susanna Jokinen Creative: Antti Orava Executive Producer: Soile Niinikoski
CONTACT US
Hannu Huttunen
hannu.huttunen@liwlig.fi