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SPHERE Unconference Sets New Standards for Cybersecurity Events, Attracting Global Media Attention and High Praise from Attendees

  • Finland
  • International
  • Corporate Events
  • Hybrid Event

F-Secure separated consumer and corporate security businesses and relaunched F-Secure Corporate Security as WithSecure™. They aimed to introduce the new brand to customers, partners, and media with a unique and memorable event that differs from typical cybersecurity events.

Discover how F-Secure launched WithSecure™ with SPHERE22 Unconference, a hybrid event that combined physical and virtual elements to create a unique experience for guests and viewers worldwide.

F-Secure aimed to introduce the newly branded WithSecure™ to existing customers, partners, and the media, while creating a memorable experience that would stand out from typical cybersecurity events.

SPHERE22 was a two-day unconference that combined physical and virtual elements, including six side events and evening parties, to engage guests and viewers worldwide. F-Secure also created a community manifesto that encouraged everyone to contribute and connect.

Guests at Dance House Helsinki and virtual viewers hosted by Amel Gaily and Perttu Pölönen enjoyed exciting and inspiring speakers and had the opportunity to dive deeper into various topics, network, and connect. Over 50 international journalists attended the event, which was widely covered by global media.

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SPHERE22 successfully introduced the newly branded WithSecure™ to customers, partners, and the media and received flattering comments from guests. The event's success has laid the groundwork for an even more amazing event in 2023.

”One of the best if not the best events I have had the pleasure to participate in – hugely rewarding professionally and personally”.

Project team: Account Director: Jocke Tallberg Creative(s): Arttu Kallio, Markus Söderlund, Petri Rantonen, Matti Riikonen Producer(s): Rina Katz-Kaltiainen, Sigrid Sööt, Kirsi Shemeikka, Tanja Poikonen, Joonatan Leino and Mia Suortti

CONTACT US

Hannu Huttunen

hannu.huttunen@liwlig.fi