BUILDING TOGETHER, the virtual event organized by KONE, exceeded expectations, leaving a lasting impression on participants and elevating the brand.
- Finland
- Hybrid Event
- Influencer & Media Events
- Virtual Event
KONE aimed to address industry challenges collaboratively with stakeholders. To accomplish this, they opted for a virtual event format where participants could actively engage.
BUILDING TOGETHER focused on content-driven event planning. During registration, participants had the opportunity to create personalized buildings using augmented reality (AR) technology, forming a collective city. This AR cityscape became an integral part of the event's visual identity.
Participants experienced an engaging environment where the AR city symbolized the spirit of BUILDING TOGETHER. The buildings and cityscape served as visual representations of data and effects. Through their own devices, attendees actively voted and participated in various activities, witnessing real-time alterations to the cityscape. The interactive nature of the virtual event created an immersive and motivating experience.
Result/Impact
- Leads generated: 120% of the target - Commercial result: 1160% of the set targets - 869 participants out of 1021 registered (14.9% no-show rate) - 80% of guests recommended KONE as a comprehensive industry partner - 98% of KONE employees believed the event fostered a unified B2B identity
"The best virtual seminar I've ever attended, so far ;). Good job, KONE!"
Project team: Account Director: Hannu Huttunen Executive Producer: Tiina Palojärvi Producer: Emma Liuski, Laura Juva, Hannu Pajari Creative: Arttu Kallio & Matti Riikonen Content & Technology: Matti Riikonen, Jonna Granfelt, Sami Smith, Väne Kantola, Janne Huikko
CONTACT US
Hannu Huttunen
hannu.huttunen@liwlig.fi