KONE: DX Class Internal Virtual LaunchKONE: DX Class Internal Virtual Launch

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  • Finland
  • Hybrid Event
  • Virtual Event

KONE aimed to introduce the new DX Class elevators to employees worldwide and create excitement within the sales team. The challenge was to deliver a captivating virtual event that showcased the elevators' features and generated positive feedback.

Leveraging the advantages of virtual events, KONE hosted a visually stunning launch from a skyscraper in Singapore, taking participants on a virtual journey between different floors. Each space represented KONE's new design directions.

The audience praised the event for its professionalism, technical preparation, and engaging format, likening it to a TV show. Sales team members expressed excitement about sharing the DX Class elevators with customers.

Result/Impact

- Positive feedback from employees, expressing pride in being part of the KONE family - Recognition as the best virtual event in terms of technical and digital execution - Virtual events were seen as an effective way to communicate with customers

Project team: Creative: Arttu Kallio 3D Designer: Petri Rantonen Graphic Design: Sanna Lukkarila, Markus Söderlund, Jomi Kyllönen Account Director: Timo Aalto Project lead: Antti Kihlström Executive Producer: Janne Hakkarainen Producer: Emma Liuski Junior Producer: Ella Matula Invitation and Registration Process: Max Tawast

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Antti Kihlström

antti.kihlstrom@liwlig.fi